North America Sports Sponsorship & Naming Rights Tracker
741
June 2026
GTM
Corporate sponsorship agreements, stadium naming rights deals, title sponsorships, and jersey partnerships signed or confirmed by professional sports teams, leagues, venues, and major events in North America, structured each month from sports business media, press releases, and financial filings. Each record includes the sponsor company, sponsored entity, deal type, sport or league, location, deal value where disclosed, and announcement date.
Corporate sponsorship agreement, stadium naming rights deal, or title sponsorship was signed or confirmed by a professional sports team, league, or major event in North America
Sports marketing and brand partnership teams use it to benchmark deal values and structures across leagues and venue types. Sponsors and rights holders use it to monitor competitive activity and identify naming rights opportunities. Sports investment analysts and private equity teams use it to track sponsorship market pricing and deal flow. Agents and sports business consultants use it as a structured reference for active deals in North America.
12927
<table class="catchall-table"><thead><tr><th style="min-width:40px">#</th><th style="min-width:280px">Event</th><th style="min-width:160px">League</th><th style="min-width:160px">Deal Type</th><th style="min-width:160px">Location</th><th style="min-width:160px">Sponsor Company</th><th style="min-width:160px">Announcement Date</th><th style="min-width:160px">Deal Duration</th><th style="min-width:160px">Deal Amount</th><th style="min-width:160px">Venue Name</th><th style="min-width:160px">Sponsored Entity</th><th style="min-width:160px">Sport</th><th style="min-width:160px">Deal Currency</th></tr></thead><tbody><tr><td style="min-width:40px">1</td><td style="min-width:280px">Go Bowling Named Official Bowling Partner of New York Mavericks</td><td style="min-width:160px">PBR Teams</td><td style="min-width:160px">title_sponsorship</td><td style="min-width:160px">Belmont Park, New York</td><td style="min-width:160px">Go Bowling</td><td style="min-width:160px">2026-06-11</td><td style="min-width:160px">2026 season</td><td style="min-width:160px">2,000,000</td><td style="min-width:160px">UBS Arena</td><td style="min-width:160px">New York Mavericks</td><td style="min-width:160px">bull riding</td><td style="min-width:160px">USD</td></tr><tr><td style="min-width:40px">2</td><td style="min-width:280px">Okanagan College Presenting Sponsorship for Touchdown Kelowna</td><td style="min-width:160px">CFL</td><td style="min-width:160px">presenting_sponsorship</td><td style="min-width:160px">Kelowna, British Columbia</td><td style="min-width:160px">Okanagan College</td><td style="min-width:160px">2026-06-27</td><td style="min-width:160px">multi-year</td><td style="min-width:160px">2,000,000</td><td style="min-width:160px">Apple Bowl</td><td style="min-width:160px">Touchdown Kelowna</td><td style="min-width:160px">football</td><td style="min-width:160px">CAD</td></tr><tr><td style="min-width:40px">3</td><td style="min-width:280px">Nike Sponsors Tampa Bay Buccaneers High School Football Media Day</td><td style="min-width:160px">NFL</td><td style="min-width:160px">corporate_sponsorship</td><td style="min-width:160px">Tampa, Florida</td><td style="min-width:160px">Nike</td><td style="min-width:160px">2026-06-21</td><td style="min-width:160px">multi-year</td><td style="min-width:160px">2,000,000,000</td><td style="min-width:160px">AdventHealth Training Center</td><td style="min-width:160px">Tampa Bay Buccaneers</td><td style="min-width:160px">football</td><td style="min-width:160px">USD</td></tr><tr><td style="min-width:40px">4</td><td style="min-width:280px">JetBlue Extends Partnership with Florida Panthers</td><td style="min-width:160px">NHL</td><td style="min-width:160px">corporate_sponsorship</td><td style="min-width:160px">Fort Lauderdale, Florida</td><td style="min-width:160px">JetBlue</td><td style="min-width:160px">2026-06-11</td><td style="min-width:160px">multi-year</td><td style="min-width:160px">2,600,000,000</td><td style="min-width:160px">Amerant Bank Arena</td><td style="min-width:160px">Florida Panthers</td><td style="min-width:160px">hockey</td><td style="min-width:160px">USD</td></tr><tr><td style="min-width:40px">5</td><td style="min-width:280px">Lobos Puebla to train at Inter-American University's Nido Naranja</td><td style="min-width:160px">LNBP</td><td style="min-width:160px">corporate_sponsorship</td><td style="min-width:160px">Puebla, Puebla</td><td style="min-width:160px">Inter-American University</td><td style="min-width:160px">2026-06-29</td><td style="min-width:160px">2026 Season</td><td style="min-width:160px">2,026</td><td style="min-width:160px">Nido Naranja</td><td style="min-width:160px">Lobos Puebla</td><td style="min-width:160px">basketball</td><td style="min-width:160px">USD</td></tr><tr class="catchall-blurred"><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td></tr><tr class="catchall-blurred"><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td></tr><tr class="catchall-blurred"><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td><td>████████████</td></tr></tbody></table>
<h3>What types of sponsorship deals are covered?</h3><p>Coverage includes stadium and arena naming rights, title sponsorships of tournaments and events, corporate partnership agreements, jersey and kit sponsorships, and league-wide brand partnerships. Deals are included where a formal agreement was signed or publicly confirmed by one or both parties.</p><h3>Are deal values always available?</h3><p>No. Financial terms are captured only where formally disclosed in press releases, regulatory filings, or confirmed reporting. Undisclosed deal values are left blank. In the May 2026 edition, confirmed values range from under $1M for single-season partnerships to $1B+ for long-term title and naming rights deals.</p><h3>Which sports and leagues are covered?</h3><p>Coverage spans all major North American professional sports and events including NFL, NBA, MLB, NHL, MLS, NASCAR, Formula 1, PGA Tour, UFC, and major international events hosted in North America such as the FIFA World Cup 2026. College sports naming rights and sponsorships of major amateur competitions are also included.</p><h3>How often is this dataset updated?</h3><p>We rerun this dataset once a month. You can create your own dataset that updates as frequently as every one hour on <a href="https://platform.newscatcherapi.com/catchall">platform.newscatcherapi.com/catchall</a></p>